This week’s episode of Popcast (Deluxe), the weekly culture roundup show on YouTube hosted by Jon Caramanica and Joe Coscarelli, includes segments on:
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What made TikTok so addictive and effective in the past
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The introduction of TikTok Shop and the commercialization of the For You Page
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TikTok’s golden era: Charli D’Amelio, Addison Rae, the Hype House
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Recent TikTok bright spots: Pookie & Jett
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Innovations in TikTok narrative formats
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Durational content on TikTok
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TikTok’s decreasing reliance on the music industry and its cold war with Universal Music Group
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Throwback TikTok songs of the week from ppcocaine feat. NextYoungin and Gucci Mane
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Snack of the week
Connect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica.
