“Lead Beyond the Title. Transform the Culture.”
Philadelphia, Pennsylvania — [April 27th, 2026] — A new voice in modern leadership media has arrived. The Lead Up Magazine, a bold and unapologetically real publication, is officially launching with a mission to redefine what it means to lead in today’s evolving world. Created as a production of Bethea Publications and led by CEO Hattie B. McCarter, the magazine blends storytelling, culture, and purpose-driven insight to spotlight leaders not just for their titles—but for their journeys.
At its core, The Lead Up Magazine is built on the belief that leadership is not polished—it is lived. Through raw, unfiltered narratives, the publication highlights individuals who have faced adversity, transformed setbacks into fuel, and are actively reshaping workplaces and communities from the inside out.
“Leadership isn’t about perfection—it’s about transformation,” said CEO Hattie B. McCarter. “This magazine exists to tell the truth about the journey—every lesson, every loss, and every breakthrough that shapes who we become.”
A Platform Rooted in Purpose
Named in honor of a legacy built on resilience, strength, and truth, Bethea Publications represents storytelling with soul and leadership with intention. Under the leadership of Hattie B. McCarter, the magazine stands firmly on its mission to amplify voices that challenge traditional leadership narratives and create space for authenticity, equity, and growth.
Through its editorial direction, The Lead Up Magazine centers leaders who have:
– Overcome toxic leadership environments
– Rebuilt themselves through adversity
– Committed to creating transformational impact
The “Break. Build. Become.” Framework
The magazine’s identity is anchored in three defining values:
– Break — Challenging cycles, silence, and the myth of perfection
– Build — Cultivating courage, competence, and new leadership models
– Become — Stepping into alignment, clarity, and purpose-driven leadership
This framework serves as both the editorial backbone and a call to action for readers navigating their own leadership journeys.
A Fresh Editorial Experience
Each issue of The Lead Up Magazine will feature:
– A powerful Editor’s Note (“The Lead Up Letter”) grounded in truth and reflection
– A transformational feature story diving deep into a leader’s personal journey
– Contributor columns from entrepreneurs, creatives, and change-makers
Topics will explore leadership through the lenses of resilience, identity, culture, and growth—offering readers both inspiration and practical perspective.
A Brand That Speaks with Impact
With a tone that is bold, human-centered, and unapologetic, The Lead Up Magazine pairs clean, modern design with emotionally resonant storytelling. Its visual identity—featuring black, gold, and white—reflects both sophistication and edge, while its content remains rooted in authenticity.
Tagline: Become a Leader on Purpose.
Looking Ahead
As The Lead Up Magazine prepares for its debut issue, the publication aims to build a global community of leaders who are unafraid to tell the truth about their journey and committed to evolving beyond traditional definitions of success.
“This is more than a magazine,” added McCarter. “It’s a movement. A space where leadership is revealed—not just showcased.”
About Bethea Publications
Bethea Publications is a purpose-driven media company dedicated to storytelling that honors legacy, amplifies truth, and inspires transformational leadership. Led by CEO Hattie B. McCarter, the company seeks to elevate voices that shape culture and create lasting impact.
