The group’s lighthearted style — whimsical in-jokes, and lyrics that could be irreverent or earnest — delighted fans and captivated critics. It was one of the first in hip-hop to cross over to the collegiate crowd, and took on the reputation of “thinking-person’s hip-hoppers,” as the critic Greg Tate put it in a review of “Buhloone Mindstate” in The New York Times.
“With irreverence and imagination,” Mr. Tate wrote, “De La Soul has dared to go where few hip-hop acts would follow, rejecting Five Percenter polemics and gangster rap for reflections on an array of topics: ecology, crack-addicted infants, Black suburbia, roller-skating, harassment by fans, male sexual anxiety and even gardening as a hip-hop metaphor.”
Mr. Jolicoeur distilled the group’s worldview into a few lines in “Me Myself and I”:
Write is wrong when hype is written
On the Soul, De La that is
Style is surely our own thing
Not the false disguise of showbiz
David Jolicoeur was born on Sept. 21, 1968, in Brooklyn and moved to Long Island with his family as a child.
In Amityville, N.Y., Mr. Jolicoeur joined with high school friends Kelvin Mercer, known as Posdnuos, and Vincent Mason, or Maseo, to form De La Soul. The group’s demo for “Plug Tunin’,” which later appeared remixed on “3 Feet High and Rising,” caught the attention of Prince Paul, the D.J. of the group Stetsasonic, who was then quickly establishing himself as one of the most gifted producers in rap. Their collaboration introduced the abstract, alternative hip-hop it would become known for.
“Every last poem is recited at noon,” Mr. Jolicoeur rapped as Trugoy — yogurt backward, for a preferred food. “Focus is set, let your Polaroids click/As they capture the essence of a naughty noise called/Plug Tunin’.”
The trio honed its sound and comedic stage presence at school concerts and parties at a space it called “the dugout,” on Dixon Avenue in Amityville. Proudly repping “Strong Island,” De La Soul noted that its proximity to New York City allowed it to keep an eye on the hip-hop stronghold, while the suburbs gave it space to grow and learn.
